• The new commercial spaces occupy a total area of ​​3.025 sqm, double the previous space, distributed across 3 stores.
• The new store, introduces new international brands including several currently unavailable in the local market.

Lima, 11th August 2016. – Dufry celebrates the inauguration of its newly refurbished Lima Duty Free stores at Jorge Chávez International Airport. The remodeling of the stores forms part of the Company’s global plan to offer all Dufry customers a WorldClass experience.

Each space which Dufry operates is created to align itself with the culture and unique features of the city in which it is located. With its ‘walk through’ format, Lima Duty Free leads passengers into the curved and faceted space which offers a complex mix of reflections and images, representing the dynamic and changing character of the city of Lima.

The ceiling and floor create a flow through the store, giving a feeling of a large commercial space. The Lima Duty Free stores offer customers a fantastic selection of products at attractive prices across the traditional travel retail categories, as well as a wide range of watches, leather goods, sunglasses and other items, especially selected for the passenger profile which travels through this airport. The new commercial offer boasts 15 new brands, including Tom Ford, Givenchy Make Up, Urban Decay, Viktor & Rolf, Giorgio Armani Make Up and Polaroid, seven of which are not currently available in the local market.

Additionally, passengers will find a unique area dedicated to “Thinking Peru”, the design of which is based on elements and materials inherent to the Peruvian culture. The objective is to create a space that gives the passenger a strong sense of place and local identity. A colorful lattice across the ceiling completes this special environment, bringing to mind the traditional Peruvian fabric that greets the millions of tourists who visit Peru and evoking the same warmth and hospitality which the locals are famous for.

Visitors can find the perfect souvenir to remember Peru by in this area, from a bottle of Pisco produced by one of the most distinguished distilleries in the country, such as Pisco La Blanco or 4 Gallos, to chocolate produced from the famous Peruvian cacao, delicious turrones and world-renowned alfajores.

Development work to renovate the Lima Duty Free stores at Jorge Chávez International Airport has been carried out in close collaboration with Lima Airport Partners (LAP), a company which Dufry has worked closely and continuously with since 2001, and has successfully created an environment of unparalleled shopping for the millions of passengers passing through the airport.

The opening of Lima Duty Free was presided over by the Chief Executive Officer of the Latin America Division at Dufry, René Riedi, the Chief Executive Officer of Lima Airport Partners (LAP); Juan José Salmón and the Chief Operations and Commercial Officer of LAP, Sabine Trenk.

In his speech, René Riedi, stressed that "for us the renovation and expansion of our new Lima Duty Free commercial space is a clear commitment to long-term investment in one of the major airports in which we operate in Latin America. With these new stores, we have completely renewed and updated our offer at Jorge Chávez International Airport. We seek to bring together a wide range of designs from the most exclusive brands, without losing local essence and flavour. In addition, the expansion of the commercial space allows us to offer our customers a much more exciting in store experience, which includes brands that wouldn’t normally be found on the high street."

Mr. Riedi continued: "We thank LAP for the trust they have placed in Dufry, and we are proud of what we have achieved in collaboration with this important partner. We look forward to passengers enjoying the new commercial offer, and to continuing to work closely with this airport for many years to come."