Madrid, 8th March 2017 - Madrid Duty Free, a Dufry company brand, has signed an agreement with Mutua Madrid Open tennis tournament to sponsor the linesmen for the second year running.

Madrid Duty Free, the duty-free shops at Adolfo Suárez Madrid-Barajas airport that form part of the Dufry company, the industry leader in travel retail, will once again participate in the city’s emblematic tennis tournament, as official sponsor of the Mutua Madrid Open 2017.  The event will be celebrated in the ‘Caja Mágica’ as is customary, between 5th and 14th May this year.

It’s an important time for Madrid Duty Free, following the launch of its loyalty program - Red by Dufry – in Spain and the Company invites tennis fans to experience the luxury of flying, Dufry-style.  The airport shops are also celebrating the Mutua Madrid Open, offering various in-store activities so that passengers can enjoy the event from Barajas.  Its @WorldDutyFreeES social media will also have the opportunity to participate, with the chance to win tickets to the tournament.   

Madrid Duty Free will be the official sponsors of the linesmen’s uniforms and boxes throughout the event.  Pedro Castro, CEO Southern Europe & Africa at Dufry, commented: ‘We are very happy to once again be participating in this event, which is so-loved here in Madrid, and much-awaited the world over.  This type of event, that brings together tennis players and fans from every corner of the world, is akin to our business and to the spirit of our stores, and we are delighted to be part of it another year’. Gerard Tsobanian, Chairman and CEO of Mutua Madrid Open, added: ‘We are extremely pleased that Dufry will once again form part of the tournament.  Its presence and prestige across the planet underpins the international image of the Mutua Madrid Open, an event which is televised in 180 countries worldwide.  I hope that this synergy lasts for many years'.