London, 5th May 2017 - Today, as part of its annual Whisky Festival celebrations, World Duty Free invited guests to acquaint themselves with Highland Park’s Single Cask bottling, a new, exclusive and limited edition whisky, created especially for its World of Whisky stores at Heathrow Airport. This is part of the Dufry group strategy to develop exclusive products with its brand partners, to offer travelers unique shopping experiences and one-of-a-kind products.

Only 588 bottles of this exclusive Single Cask edition are available, making it an exciting and important product for the whisky-specialist world. The event was made even more special with the appearance of Martin Markvardsen, Highland Park’s Senior Brand Ambassador, who led tasting and educational activities, as well as a World Duty Free Twitter Takeover, where he interacted online with Highland Park fans and whisky connoisseurs.

The 14-year-old Highland Park Single Cask Edition for World of Whiskies at Heathrow is drawn from a 500 litre ex-sherry cask made from Spanish Oak. It was filled on 25th July 2002 and placed in Warehouse 20 at Highland Park distillery in Orkney before being moved to Glasgow at the end of 2016, to prepare for its unveiling in-store.

Kasper Andersen, Commercial Director at Edrington EMEA Travel Retail, commented: “The release of the exclusive Single Cask Series of Highland Park in London Heathrow is an important step as we look to grow this unique brand’s presence in the travel retail channel and recruit new consumers. Differentiation and storytelling are two key pillars in our strategy to build Highland Park, and this exclusive bottling epitomises this approach. We are delighted to collaborate with World Duty Free and Heathrow to bring Highland Park’s unique heritage to life in the World of Whiskies stores.”

David de Miguel, Global Category Head - Liquor at Dufry, added: “World of Whiskies attracts shoppers looking for something a little different – collectors and connoisseurs who want to add something unique to their collection, or travellers looking to purchase whisky as a special gift. This Highland Park Single Cask Exclusive is ideally suited to these shoppers, offering something only available at World of Whiskies and in very limited editions, yet still relatively affordable. We are delighted to work with brand-owner partners like Edrington who deliver this level of product innovation and collaboration.”

Chris Annetts, Heathrow’s Retail and Service Director, said: “We are always looking for new and exciting ways for our passengers to enjoy this incredibly popular spirit and bring them closer to the world of Whisky. This single cask is a unique product for them to try as part of the Whisky Festival celebrations and we hope they enjoy the diverse collection we have to offer.”