Acqua di Parma continues to increase its travel retail presence in major international airports with a new opening in Milan Linate, adding to the counters already in operation at Rome Fiumicino, Milan Malpensa, Paris Charles de Gaulle, London Heathrow, Frankfurt, Zurich and Dubai.  

The new shop has been strategically chosen to attract business travellers and frequent flyers who favour this city airport, located at just 8 km from the centre of Milan. Serving flyers on European and domestic routes, Milan Linate is the fourth Italian airport in terms of passenger volume and it can easily be reached by taxi or bus in just 14 minutes. Soon the airport will also be served by the underground.

The opening took place on Saturday 14 April, coinciding with Milan Design Week, the international event attracting visitors from all over the world.

Acqua di Parma is opening its shop in Milan Linate in collaboration with Dufry, the world’s leader in travel retail with more than 60 years of experience in the sector, within the framework of a partnership that began in 2012 with an opening in Zurich.

 Situated just after the security filters and entirely decorated in the brand’s iconic yellow, the new counter is a welcoming and exclusive space offering the brand’s flagship collections: Colonie, Le Nobili, Blu Mediterraneo including the new fragrance Chinotto di Liguria, the new addition to the family, and the Barbiere Collection. For this opening, four Travel Retail Exclusive sets will be launched, featuring the best sellers from each collection in a giftable travel size luxury set. There is also a permanent area with a wrapping service where customers can have the iconic Acqua di Parma hat boxes hot-stamped for a highly personal touch or for a very special gift.

 This meticulously designed space curated in every detail offers travellers the quintessence of Italian style.