World Duty Free’s Collection store in Heathrow’s Terminal 5 has won the 2018 Moodie Davitt Report´s Dreamstore Award. In this annual competition, the world’s brand owners rate the world’s travel retailers, drawing opinions from across categories and regions and from companies large and small.  These awards represent recognition from brand-partners of the best practices in retail for each of the main product categories.

To choose the ‘best of the best’, brands are asked “which retail partners understand and reach out to their consumers, add value to the travel retail proposition, promote transparency and data-sharing, and stand for innovation and partnership”

For the second year running, the Collection store in Heathrow Terminal 5 has been judged as the best store in the world for the category.

Clear category segmentation, the wide product assortment, range of prices and attractive store design, along with the excellent product knowledge of staff were the main aspects highlighted by the brands. They also noted the effective on-shelf communication of brand messages, the engaging in store marketing and promotional campaigns and the exceptional service offered to customers by Dufry’s expert store team.