Today Lindt brand ambassador Roger Federer cut the ceremonial ribbon to officially open the redesigned Lindt Chocolate Boutique at Zurich Airport, a store that showcases trinity partnership with the boutique jointly operated by Lindt & Sprüngli Travel Retail and Dufry, in close collaboration with Zurich Airport. 

The tennis superstar paid a visit to the brand-new store and, true to his character, took time out for an exclusive meet-and-greet and photo opportunity with fans.

Also present to celebrate this momentous occasion was Lindt Master Chocolatier Stefan Bruderer, who hosted the day and provided a chocolate masterclass showcasing the Lindt Difference that makes Lindt chocolate so exceptional.

Located on Level 2 of the Airside Center at Airport Zurich, the new boutique is a chocolate lover’s dream that brings the Lindt Master Chocolatier magic to life, offering travel-exclusive creations only available at this specific location. 

The centrepiece of the renovated 130sqm shop is the Lindt Master Chocolatier station, where customers can enjoy the most comprehensive range of freshly-made chocolate delicacies prepared daily by the on-site Lindt Master Chocolatiers. These include chocolate figures, lollies, open slabs and the exclusive Lindt Piemonte range.

The second impressive focal point of the boutique is the new Pick n’ Mix Paradise, with 24 Pick n’ Mix varieties available to entice shoppers to try out new Lindor flavours.

As the gifting specialist in travel retail confectionery, Lindt offers further possibilities to create bespoke chocolate gifts at the store. At the Gifting station, a ribbon printer, message stickers and further gift wrap options are ready to make Lindt gifts truly individual. To meet growing demand for more interactive solutions, Lindt & Sprüngli Travel Retail has also launched its Magical Selfie Mirror. Here, passengers can take a selfie in store, decorate it with different frames and send it digitally or print it for a fun complement to their chocolate gift.

Paying homage to Zurich, home of Lindt & Sprüngli for almost 175 years, Lindt has expanded its travel retail-exclusive portfolio at the Lindt Chocolate Boutique with a selection of Zurich-themed gifts. A new Lindt Swiss Masterpieces 145g Zurich Edition gift box and 300g bar have been added to the Swiss Touristic range, along with a Swiss variant of the newly-launched Lindt Assorted Naps World Traveller Collection Tins. Zurich gift tags will also be available for Pick n’ Mix and other gift items at the store.

“Dufry is proud to have jointly developed and operate the new Lindt & Sprüngli flagship store at Zurich Airport, as it perfectly matches our strategy of offering travelers unique shopping experiences", said Eugenio Andrades, Dufry’s division CEO Europe and Africa. He continued; "At the same time, it also provides a unique window-display for our brand partners to position and showcase their brands to an affluent audience in an attractive environment. This is a clear example of what a close relationship between airport, brand and retailer can achieve. It is also a unique experience for our passengers have the opportunity to meet Roger Federer who joins us for this very special occasion."

Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said: “The new Lindt Flagship Store is a symbol of how to bring the Lindt & Sprüngli Travel Retail Mission of sharing magical moments to life. With its freshly handmade chocolate delicacies and high level of personalisation and interactive experience with the brand, the Boutique is a stunning evocation of the creative spirit of the Maitre Chocolatier. We are very proud to have completed this impressive renovation with our partners, Airport Zurich and the Dufry team from Basel. Fittingly, our brand ambassador Roger Federer, who also hails from Basel, was with us for the opening – he truly embodies the Swiss premium quality that is at the heart of our business.”

Philippe Moryle, Dufry’s Global Head of Confectionery concludes, “We are delighted with the new store that Lindt has developed in their home airport. It encompasses all the key commercial components that passengers are looking for when travelling. Thanks to the exclusivity of the offer, outstanding service, activations throughout the year and entertainment stations located in different parts of the store, we are giving Zurich airport’s passengers the opportunity to enjoy an unforgettable shopping experience. This new development illustrates the great achievements we can deliver when collaborating closely with stakeholders and when sharing the same vision and goals for the passengers’ airport experience.”