Dufry, Bacardi and Cancun Airport open a Patron Tequila tasting bar in Terminal 3
The bar, the centrepiece of a five-year collaboration between Dufry, Bacardi and ASUR, has opened outside Dufry’s store on the main concourse of Terminal 3, Cancun airport
Dufry, Bacardi Global Travel Retail and ASUR have unveiled a homage to one of Mexico’s most-loved exports by introducing a Patrón Tequila tasting bar at Cancún International Airport. The bar, which is the centrepiece of a five-year collaboration between Dufry, Bacardi, and the airport’s operator ASUR, opened outside Dufry’s New Generation Store on the main concourse of Terminal 3 at the airport.
The tasting bar is orientated around Patrón-based cocktails, such as the Patrón Perfect Paloma, the Patrón Jalisco Mule and the Patrón & Tonic. The spirits company added that it was looking to enhance the status of Patrón as a cocktail ingredient to enhance its global status and success in travel retail.
The design of the bar features a clean white-walled, arched structure topped with ironworks, wooden flooring and a copper-topped bar, while digital screens share imagery of the tequila brand.
This promo area is located 25 meters from Dufry’s New Generation Store in Cancun airport's Terminal 3.
