Lindt & Sprüngli Travel Retail is shining the spotlight on the new 360g Lindt Napolitains World Traveller Collection range with spectacular decoration in store and its Travel the World campaign.

The range itself is the makings of a collector’s item, featuring five luggage-shaped ‘destination’ tins (representing holiday destinations Brazil, Spain, Switzerland, the UK and the US) with six Lindt & Sprüngli flavours: Swiss Milk, Hazelnut, Dark, Lindor Milk, Cresta Milk-Crisp and Cresta White-Crisp.

The eye-catching campaign, featuring large-scale, lighted letters representing the location can already be seen in Dufry and Lindt & Sprüngli’s home of Switzerland in a display at Zurich Airport, as well as in Rio de Janeiro and São Paulo. It is set to roll out to Dufry stores at London Heathrow, Madrid and Barcelona.

Travel the World aims to target Millennial passengers and the growing trend in souvenir purchases. The large letters offer the target a photo-opportunity and an ‘Instagramable’ experience and the tins offer a perfect souvenir to take back home.

For more images search for the hashtag #LindtWorldTravellerCollection.