15/11/2019

Victorinox, maker of the “Original Swiss Army Knife”, has opened two new spaces within Dufry's T2 and T3 Arrivals stores at Sao Paulo–Guarulhos International Airport (GRU), in addition to the existing Victorinox corner at Dufry’s T3 Departures store at the same airport.

The 15sq m space at Dufry’s T3 Arrivals store is the first location in Americas travel retail to offer Victorinox’s flagship Multi Tool product range. A selection of items from the brand’s Travel Gear portfolio is also available to purchase.

The second opening – in Dufry’s Terminal 2 Arrivals store – focuses on Victorinox’s Travel Gear portfolio. Travellers can purchase a selection of business and leisure backpacks and hardside and softside carry-on luggage from the Connex collection.

Thomas Bodenmann, Victorinox Head of Travel Retail, said: “These latest two openings at the largest hub in Latin America are a significant step in our mission to expand our geographical footprint and build visibility in key airport locations. The new spaces, highlighting our Travel Gear and Multi Tool categories, enable us to showcase our two best-selling categories in travel retail to the millions of people passing through Guarulhos International Airport (GRU).”

Toby White, Global Brand Manager at Dufry, commented: “Victorinox’s Multi Tool is a world-recognised product that is bought by millions of consumers globally. We’re pleased to be the first to offer the brand’s flagship product in Americas travel retail – at one of our most important stores globally – alongside the popular Victorinox Travel Gear range.”

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