09/12/2019

As part of Jo Malone London's Scented Spectacular eventing sites at Heathrow, Manchester and Birmingham airports, travellers can discover the brand's scents of the season and create the perfect gift for the holidays.

Travellers this Christmas will encounter a striking visual takeover, inviting them into the fanciful world of Jo Malone London, as they search for the perfect gift of the season. For gifting on the go, travellers can shop their favourite Jo Malone London scents not only at counter, but also at special gifting stations featuring life-size fragrance bottles inspired by Jo Malone London’s Scent of the Season, Rose & Magnolia. The 100ml Colognes can be personalised with coloured bottle tops, charms and calligraphy to create a completely unique gift.

Rose & Magnolia, a decadent floral scent, is available as a 100ml Cologne, dressed to celebrate in an enchanting limited-edition bottle. Travellers who purchase the scent in Travel Retail, will receive an exclusive enamel charm inspired by the scent’s rose notes.

An exclusive display touching down in Heathrow Terminal 2 is inspired by Jo Malone London’s galaxy of gifts. The adventurous pop-up experience features a giant moon, an oversized bottle of Cologne and a supersized Candle, as well as a walk-in gift box in the brand’s signature cream and black. Travellers can discover the galaxy of gifts in Heathrow airport through to February 2020.

A spectacular 10-metre-high Jo Malone London Christmas Tree at Birmingham Airport offers the perfect backdrop for festive selfies. And at Manchester Airport there will be a full takeover of all three terminals by Jo Malone London, with promotional sites featuring striking brand installations.

At these airports too, customers are offered the opportunity to decorate their 100ml Cologne bottle from a choice of limited-edition charms, featuring whimsical travel-related and British heritage designs.

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