Dufry and Estée Lauder Group are proud to unveil the new La Mer boutique in Shanghai Hongqiao International Airport Terminal 2, which welcomes 37 million passengers annually*. This boutique is a new space for Dufry, following the contract award in February this year.

As one of the most coveted global luxury brands, La Mer has chosen Shanghai, “The Pearl of the East”, for its first stand-alone store in China’s duty-paid travel retail channel.

With the creation of this dedicated boutique in a 54 m² space, Dufry and La Mer offer travelers an immersive, luxurious experience with the brand’s extensive range of skincare, body care and color cosmetics. Passengers are invited to try La Mer’s iconic products, with dedicated brand advisors offering make up lessons and body care advice including hand massages, as well as tailored skincare consultations to advise passengers on how best to care for their skin when at home and while travelling. The consultations are supported by digital tools, developed to give detailed insights into each skin type. 

Present in Shanghai Hongqiao Airport since 2008, Dufry currently operates Hermes, Cartier, Montblanc and Tod’s luxury boutiques.  The addition of La Mer further underlines Dufry’s expansion plan ambitions for travel retail China.

Freda Cheung, President & CEO APAC at Dufry, commented: “Asia Pacific is a key growth region for Dufry, and part of the geographical expansion named as one of the four pillars of our exciting Destination 2027 strategy to revolutionize the travel experience. Shanghai Hongqiao International Airport is a key hub for domestic passengers as well as a gateway to the world, and we are confident that this collaboration, building on our current offer at this location, is a great step towards achieving our goals, that include bringing the best travel experience for our customers. Our thanks to our partners at Shanghai Hongqiao International Airport and the Estée Lauder team, we look forward to continuing and building on our collaboration into the future.”

Lilian Han, Commercial Manager China at Dufry, continued: “This boutique, created with one of the region’s best-loved beauty brands, is on point, modern and timeless and will bring the La Mer experience to another level for our passengers. We are very proud of what has been achieved and look forward to welcoming customers to this beautiful La Mer experience. We thank Estée Lauder for their continued trust and collaboration.”

Lawrence Zhu, Head of Business Development Estée Lauder La Mer China, added: “Congratulations on La Mer's Opening at Shanghai Hongqiao Airport T2 which is our first presence at China's Duty Paid Travel Retail platform. We are very proud to partner with Dufry for such a stunning boutique. A luxury experience with La Mer's most loved assortments and services are provided for travelers before starting their journey.”

Dicky Cheung, General Manager Retail Management Department, Shanghai Hongqiao Airport Management Co. Ltd. closed: “We are delighted to welcome La Mer, the first stand-alone boutique in China's duty-paid domestic airports which is being operated by Dufry, to join Hongqiao Airport in Shanghai to offer passengers with elevated skincare experience. We have established a long term partnership with Dufry for various categories, and we are looking forward to having more new concepts and prestigious brands in the coming future.”

*Published 2019 total T2 pax arrivals & departures: 37.4 million.