With around thirty locations, distributed in some of the main Italian cities and two recently opened in Athens, the 2.0 retail format of coffee shops of the JDE Peet's group, created by the Italian entrepreneur David Nathaniel, continues its development through the affiliation channel thanks to Avolta’s Italian operations with Autogrill, which opens the first 12oz franchising store in front of the turnstiles of the M2 line in Milan Famagosta. It is precisely in a location like this that the characteristics of the format are best expressed: in less than 30 seconds, users of Famagosta can grab a cup with 12oz drinks and continue with full energy towards the city, the school, the office or the nearby San Paolo Hospital.

“The collaboration with 12oz and the opening of the new location is perfectly in line with our path of development and continuous renewal and strengthening of our brand portfolio.” comments Luca D'Alba, General Manager Italy F&B Avolta, “The objective is to create a network of strategic sales points also in city centres, as well as in hubs and commuting points, where the speed of the service and therefore a rapid response to needs of customers become highly competitive and successful resources."

“Signing an affiliation agreement with a player like Autogrill is an important milestone for us and encourages us to continue the project of expanding our brand in a segment like travel, which is so dynamic and cosmopolitan.” declares David Nathaniel, founder of 12oz, “The ability to dispense and serve our products very quickly, a founding characteristic of our format, allows us to be highly performing precisely in peak flows and high rotations, thanks to the proprietary technologies of our system of delivery and extremely simplified operations. In fact, it takes less than 30 seconds to serve a large number of the drinks on our menu.”

The new point of sale is equipped with two walk-through windows to serve products to-go in the iconic 12oz paper cup. For those who need to recharge their energy, or their electronic devices, there are eight seats available. Customers can select from a wide range of customizable drinks based on coffee and milk (including plant-based milk), to accompany the classic desserts as available in other 12oz stores, as well as a unique offering of croissants and a wide savory offer, carefully designed together with Avolta’s Autogrill. In the coming months, the development of the 12oz network will continue with the implementation of the affiliate channel and other direct openings.