The Depart from The Everyday campaign transports travellers away from the routine of their everyday lives, to a fun filled world of travel, packed with iconic airport design cues, feed-worthy moments and aspirational experiences. From the moment they arrive at the entrance of the World Duty Free stores, travellers will be greeted with the vibrant energy of Depart from the Everyday! 

At the store entrance, festival style wristbands will be handed to customers who will be able to “access all areas” within the store space, and discover Depart from the Everyday for themselves!  Impactful archways, oversize props, and bright bold graphics throughout the store serve as the striking backdrops to a series of exciting and engaging activations. DJ sampling sessions add to the Ibiza festival flavour, with a playlist guaranteed to get travellers in the holiday mood as soon as they set foot in the store.

A number of key brands across all categories have stepped on board to amplify the campaign, such as Don Julio, Ophir and Dead Man’s Fingers with the Drinks Dragger digital game on the liquor bar. Benefit, and Sol de Janeiro are just two of the various beauty brands that will be offering product sampling, beauty services and engaging photo opportunities with giant product props, whilst a dedicated beauty station will be offering complimentary hair feathering and festival face glitter. Alongside, mixologists will also be in store creating Depart from the Everyday themed holiday cocktails. And chocolate just has to be part of the mix, so Cadbury, celebrating its 200-year Anniversary are using roaming Usherettes to offer customers “Flight Bites” – mini samples of their much-loved favourites; Dairy Milk original, and Miniature Heroes. This is just a taste of some of the many activities that make Depart from the Everyday a truly customer centric experience.

Speaking about the campaign, Eve Fifer, Avolta’s Commercial Director in the UK said, “Depart from the Everyday is fully aligned with our Destination 2027 strategy and focused on making travellers happier. We know that people want to maximise their holiday experiences at every stage of the journey, and at Avolta we strive to make the time spent in our stores as exciting as the destination. 

For the next three months, travellers visiting Manchester and Stansted airports will be able to kick start their get-away with interactive and memorable events, makeovers and sampling sessions, and fabulous summer offers. We’re delighted to be able to work in close partnership with our colleagues at MAG, to bring this vibrant campaign to life for the many passengers set to visit the airport this summer and are confident that customers will love everything it has to offer!”

Stephen Martin, Retail Director at London Stansted Airport said, “MAG through our airports at Manchester and London Stansted are proud to support the UK Avolta team with a unique and exciting summer campaign, that will offer specifically curated brands and promotions to our customers. We are expecting another record year of passenger volume through our airports, so that provides Avolta with the perfect opportunity to deliver this colourful programme. MAG and Avolta continue to enjoy a long and very successful partnership across our airport terminals, and we wish them every success with its fun and exciting new Depart from the Everyday campaign.”