Offering guests a Real Madrid experience harmonious with the airport surroundings, the partnership illustrates Avolta’s strategy of combining retail together with F&B to craft a meaningful sense of place for travelers. The store is the first of two locations offering a dining area and Club merchandise at the Madrid airport, with the second located in Terminal 1. 

Presided over by Florentino Pérez, Club President and Juan Carlos Torres, Executive Chairman of Avolta, the key message of the inauguration was the union of two great brands, each with a history of excellence and an unwavering commitment to quality.

Juan Carlos Torres, Executive Chairman of Avolta, said, “We believe airports are spaces where unforgettable experiences happen, and this partnership is another perfect example of how Avolta goes the extra mile to achieve this. With this new initiative, we aim to redefine what it means to wait for a flight, providing our customers with a place where they can purchase their favorite team’s products, enjoy good food, a comfortable atmosphere, and, of course, the essence of Real Madrid.”

Alongside the presence of the Real Madrid team members visiting the new outlet, the inauguration featured a special performance by football freestyler Paloma Pujol, who entertained the lucky attendees and the players with her skills.

The Corner by Real Madrid

This innovative space, the result of a strategic agreement between both entities, includes locations in Terminals T1 and T4 of Adolfo Suárez Madrid-Barajas Airport. Here, Real Madrid fans will recognize that the shape of The Corner by Real Madrid bar is inspired by the silhouette of the recently renovated Santiago Bernabéu Stadium, the centerpiece of the 100 m² space that exudes an elegant and modern style. In this premium dining spot, travelers can enjoy quality dishes and tapas, as well as a wide selection of take-away products.

Quality and proximity define the menu, covering all consumption moments of the day. The bar serves high-end local products representative of traditional Spanish cuisine, developed in collaboration with Avolta chefs at the company’s Center of Culinary excellence. The take-away menu includes locally and internationally inspired sandwiches, as well as a variety of salads to complete the Mediterranean offering, including vegetarian and vegan options.

In the area adjacent to The Corner by Real Madrid, a selection of the most sought-after official Club products can be purchased. The hybrid concept of The Corner by Real Madrid is complemented by a broader range of sports products, equipment, and Club gifts available in 11 of the main duty-free shops across the country.