World Duty Free and The Lakes Distillery are partnering to launch a Summer Garden Party at Birmingham Airport.

Uplifting passengers to the holiday spirit, a wide range of fine whiskies and gins will be offered to passengers as part of an engaging in-store activation, with tastings and offers throughout the eight-week Summer Garden Party celebration.

The Lakes Distillery, one of the leading spirit makers in England, was established in 2011 and its range is available in World Duty-Free stores and in all of World Duty Free’s World of Whisky stores across the UK.

Using the Lake District as an inspiration, the distillery’s whiskymaker blends science, nature and art to create award-winning spirits, including the increasingly popular Rhubarb & Rosehip Gin Liqueur, Elderflower Gin Liqueur, The Lakes Gin, The Lakes Explorer Gin and Steel Bonnets, a cross-border blend of exceptional English and Scotch Malt Whisky.

Kathryn Kindness, Country Commercial Category Manager at World Duty Free commented: “It’s fantastic to see The Lakes Distillery bringing their brand to life within our stores with themed campaigns and activations such as this one, which is sure to engage customer interest and help drive sales.”

Maria Duddin, Director of Business Development and UK Sales at The Lakes Distillery, said: “We have a fantastic partnership with World Duty Free and this is the first of many exciting activations that will be happening across the UK this year. Birmingham Airport is a global travel hub, with more than 200 direct and connecting flights, so it is the perfect pitch to meet and speak to our customers and celebrate the season with our World Duty Free Summer Garden Party.”