Luxury ‘Kitchen Table’ Business Takes Off With Dufry at Cardiff Airport
A specially-created range of Sloane Home products can now be found in Dufry’s Cardiff Airport store.
The Welsh luxury hamper, gift and spirit company, Sloane Home, started six years ago as a 'hobby' at Sloane Home's founder Leanne Johns’ home in the Vale of Glamorgan.
Today there are some 85 products in her Sloane Home range - fruit-infused 'Lone Stag' spirits, preserves and truffles as well as luxury and indulgent home and bath items such as candles, balms and fragrances.
All the products have been created to complement each other resulting in a luxury, decadent feel.
Leanne has created an exclusive travel collection of more than 20 Sloane Home products for Dufry, including Lone Stag truffles, balms, candles and travel wash and bath salts.
She says, "Being accepted by Dufry is a fantastic opportunity, especially as people visiting Cardiff Airport can see products that have been made only a few miles down the road."
The mother of two young boys, Leanne began making fruit-infused drinks to raise funds for her children's school. Their popularity led her to try selling them at local shows and events – and gradually, the business has grown.
"I feel it is important to keep our traditional methods of production, and I believe the customer values and appreciates the art of handmade products. Along with a zero-waste mantra, this is the framework in which defines true luxury."
The company also held a successful pop-up ‘Lone Stag Sensory Bar’ at Cardiff Airport’s departures lounge last summer.
The striking stag logo, designed by a friend, alludes to Sloane Home's Celtic origins, and is believed to be a 'sign of good things to come'.
That has certainly proved to be prophetic as Sloane Home has recently been listed by Walpole London. The organisation promotes and protects the UK's top 250 luxury brands. It has an elite membership that includes the likes of Harrods, Burberry and Rolls Royce.
Plaudits have flowed in too, and Leanne's spirts and preserves have caught the attention of judges at the Great Taste Awards.
Dufry welcomes this new brand partner to the Cardiff Airport operation.