Avolta keeps on delighting passengers at Antalya Airport in Turkey with the successful “I Love Antalya” campaign, celebrating local culture and creativity
Leading global travel experience player Avolta AG (SIX: AVOL) announces the continuation of the 'I Love Antalya' campaign, first launched last year to great success. Held across Terminals 1 and 2 of the Antalya Airport, the campaign welcomes travelers to experience the beauty and rich heritage of the Mediterranean within the airport’s Duty Free stores, bringing the spirit of Antalya to life through vibrant and culturally relevant visuals, events, and a unique collection of locally inspired products.
The campaign, whose 2023 iteration is currently shortlisted as “Retailer Campaign of the Year” at the prestigious Frontier Awards 2024, has been built on a deep admiration for Antalya’s rich history and colorful traditions, especially the Yörük culture, which has shaped the region’s history. Within the design-creation process, each detail has been carefully curated from the vibrant Mediterranean color palette to the Yörük-inspired designs, weaving together the past and the present in a way that feels both nostalgic and fresh.
The campaign incorporates patterns from traditional Anatolian rugs, tapping into a broader appreciation for handcrafted designs while honoring the local heritage. This thoughtful blend of tradition and modernity ensures the campaign resonates with both local and international travelers. The campaign encourages travelers to explore and engage with Antalya’s culture through specially designed local product displays, which was inspired by the figure of the tree of life, providing communication between the earth and the sky. Travelers can browse unique items such as Turkish coffee cups, souvenirs, and textiles that celebrate Antalya’s heritage, allowing visitors to take a piece of Antalya’s culture home with them.
In addition, live DJ performances, folkloric dance shows, and tastings of delicious local foods create a vibrant atmosphere in the terminals. The combination of these elements ensures that the campaign leaves a lasting impression on every visitor.
Isabel Zarza, CEO of Southern Europe Avolta, commented: “The “I Love Antalya” campaign is a wonderful evocation of Antalya and Turkey, showcasing region’s craft and culture, history and heritage, tastes and traditions. In line with Avolta’s Destination 2027 strategy, we are committed to offer a tangible sense of place and culture to travelers. Our partner Fraport TAV Antalya Airport worked in close collaboration with us to really help amplify the campaign and bring its various elements to life and we’ve been delighted with the positive customer reaction we’ve received so far.”
