21/02/2025

Spanning 210 m2, Presentedby at Zayed International Airport offers a multi-sensory, immersive retail journey. Designed as a tribute to Abu Dhabi’s desert oases, the space incorporates flowing sculptures and virtual digital simulations. Cascading water displays on 3.5-meter-tall product walls, interactive elements and experiential zones create an environment where digital innovation meets physical retail. This striking setting showcases a handpicked selection of sought-after brands and exclusive releases, from rare sneakers to high-end streetwear and statement luxury accessories—crafted for trend-savvy travelers who appreciate exclusivity and style.

Bringing sustainability into focus, Avolta has designed the Presentedby store using 3D-printed materials made from PLA and Pure Tech, capturing and converting CO2 into inert minerals and reducing the store’s carbon footprint. Zero-waste strategies are employed throughout, emphasizing the use of sustainable materials and minimizing waste from design to operation.

Vijay Talwar, Chief Commercial and Digital Officer at Avolta, commented: “This collaboration with Presentedby is a game-changer in travel retail, bringing an unparalleled fusion of luxury, innovation, and sustainability to Zayed International Airport. As we continue to push the boundaries of experiential retail and F&B, this store embodies our vision to make the travel experience more exciting, engaging, immersive, and environmentally responsible.”

Elena Sorlini, Managing Director and Chief Executive Officer at Abu Dhabi Airports said: " In today's global travel landscape, passengers expect exciting and engaging experiences that reflect their evolving preferences. Zayed International Airport, renowned for its innovation, embraces these evolving needs as part of our ambition to shape the future of airport experiences. We are proud to partner with Avolta on this groundbreaking venture and first of its kind at an airport. 'Presentedby' is an innovative concept that blends luxury brands, interactive technology, and sustainable design to create a unique experience for every passenger. Together, we are redefining the airport retail landscape and setting a new standard for passenger experience."

This latest opening builds upon Avolta’s established footprint at Zayed International Airport, where the company already operates 13 F&B units. The addition of Presentedby further solidifies Avolta’s growth strategy in the region’s fastest growing airport.

World-class Zayed International Airport, recently crowned the most beautiful airport of 2024, continues to set the standard for exceptional travel experiences. Having welcomed nearly 29 million passengers in 2024—an impressive 28% increase from the previous year—it stands as a thriving global aviation hub. Beyond its cutting-edge facilities, AUH is renowned for its diverse offerings, making it a prime shopping destination for travelers from worldwide, and with its expanded network covering over 126 unique destinations, AUH presents Avolta with an exceptional opportunity to introduce an innovative retail concept to a diverse and growing traveler base.

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