São Paulo, 13^th July 2017. – Dufry introduces in the duty free departure area of Terminal 3 at GRU Airport, a new retail concept tailored to present new brands and products in the Brazilian market. This project has been developed with a successful partnership and support from GRU Airport, where the boulevard area was completely redesigned in order to bring to customers a unique shopping experience at this airport.

The new concept is quite dynamic as it provides the flexibility to quickly change the shop format, concept, product offer and promotions, complementing Dufry’s world class shopping experience to its costumers, which also includes several iconic brand boutiques and a main store, across almost 3,200 m² of retail space.

In this new environment, Dufry in partnership with Dior, opens the first ever pop up store of the brand with 65 m², presenting two strong universes inspired by Dior’s iconic creations, including make up collections and fragrances, across dedicated and specially designed spaces offering a exclusive retail space to travelers as they wait for their flight. The pop up store will have Dior beauty consultants offering different services, such as fragrance consultation and flash make-up.

On one side of the shop, customers can find the colorful universe of Dior Addict Lacquer stick, the last creation of Peter Philips, the Creative and Image Director for Dior Makeup. On the other side, customers will be invited to discover this new hybrid of half lacquer and half lipstick while being situated in the fun and colorful context of a Los Angeles diner. Dior Addict Lacquer stick revolutionizes color while transforming into a lacquered, easy to wear shine.

In tune with a new generation of young women who trust their instincts and like to have fun with makeup, Dior reveals the first lacquer stick concentrated in a highly pigmented lacquer, nourished by fashion and effortless chicness. The exceptional color expression of this new generation lacquer inspired Peter Philips to create the 4 color trends of the season: Pastel, Neon, Classic, and Wild. All of which are influenced by emblematic L.A. spots, bathed in the light of the West Coast and embodied by the beautiful and ultimate LA girl, Jennifer Lawrence.

For the first time ever, Dior launches an easy-to-apply stick that delivers instant results with 6 hours of sensational wear and unrivaled texture. Customers will be invited to experience a palette of 18 color creations ranging from the highly experimental to the most timeless. Four It-shades set the tone for this collection of audacious colors that are elegantly cool and get girls going: 877 Turn Me Dior, 684 Diabolo, 924 Sauvage 550 Tease.

Men won’t be forgotten with an entire area dedicated to them on the opposite side. They will be offered with the possibility to experience a never before seen area dedicated to the discovery of the men’s fragrances from the House of Dior.

Inspired by cocktail bars and wines & spirits universe, Dior offers a transverse and playful approach of its iconic creations by François Demachy, Dior Perfumer-Creator, including Sauvage and its new and revolutionary Very Cool Spray, Dior Homme, and Fahrenheit.

A new experience in an undeniably masculine environment, emphasizing the unique savoir-faire of the Maison as well as the French savoir-vivre.