Ted Baker jewellery, through their long-standing license partner Simon Harrison Ltd., have launched a pop up outside Dufry’s Collection store in London Gatwick North for a one-month period.  

Simon Harrison, together with their exclusive agents in Travel Retail, McG Consultants, are thrilled with the new collaboration.

 The pop up will showcase an exclusive collection of travel retail items, making the range a must-have for customers. The activation boasts a bespoke design, incorporating innovative and distinctive touches, including a floor stand and signature branded cabinets.

Richard McGratty, Managing Director from McG Consultants says, “The retail theatre offered by Ted Baker with the impactful lighting, the floor stand’s self-purchase feature and the GWP Bags ensure that this activation cannot be missed”.

The GWP Ted Baker bags include a Ted Baker body wash and nail varnish, giving the customers an additional and unexpected surprise when they visit the pop up.

Commenting on the initiative, Leila Chouk, Global Category Manager for Watches and Jewellery at Dufry said, “We are delighted to partner with Ted Baker on this exciting pop up which we are sure will be extremely popular with customers.  The exclusive jewellery collection is really different and as usual there has been great attention to detail and the unmistakable touch of Ted Baker – it’s particularly appropriate for gifting!  We would like to thank McG for their support and look forward to strengthening our collaboration with them on further developments”.

Simon Harrison Ltd. have worked closely with the Dufry staff to educate them about the brand and the exclusive collection which staff will also be wearing.