24/01/2020

World Duty Free has launched CRAIGELLACHIE® 39 Year Old Single Cask at Heathrow. It was created by Malt Master Stephanie Macleod for its remarkable quality, and is the oldest and rarest CRAIGELLACHIE bottling available to buy.

Distilled in 1980, the whisky was laid down in a refill Bourbon Hogshead, and in 2019 was singled out by Stephanie MacLeod for its notes of delicate oak, charred pineapple and toasted cereal. After 39 years of ageing, 138 bottles remain of this exceptional whisky, each bottled from a single cask at 51.5% ABV with no caramel colouring added and non-chill filtration.

Available exclusively at World Duty Free stores in all terminals at Heathrow, all 138 bottles are individually numbered. Purchases are also available through Heathrow Boutique Reserve & Collect service.

The launch is supported at Heathrow across several touch-points including the airport wifi trigger, on digital screens in the World Duty Free stores, with animation in store including the chance to win CRAIGELLACHIE prizes and with targeted communication to members of the Red by Dufry loyalty programme offering a special incentive of engraved CRAIGELLACHIE glasses to members purchasing CRAIGELLACHIE 39 Year Old.

Paul Martin, UK Liquor Category Manager at Dufry comments: “CRAIGELLACHIE 39 Year Old is a fantastic launch for us and perfectly fits our mission to present rare and exclusive opportunities to our whisky customers.”

David Hughes, Regional Director Europe, Bacardi Global Travel Retail says: “First launched in travel retail in 2016, CRAIGELLACHIE has gone from strength to strength thanks to its multi-award winning success and the following of its many fans who adore its bold character.  We are excited to launch the 39 Year Old expression in the luxury retail setting of World Duty Free at Heathrow, giving us the opportunity to share this special release with a discerning, international audience.”

Heathrow Retail Director Fraser Brown concluded:  “As the UK’s only Hub airport, Heathrow is always proud to showcase the best of Britain in our products. That is why we are so pleased to extend our diverse selection of Scotch Whisky and to welcome this exclusive and rare edition of CRIAGELLACHIE 39YO. Passengers now have another reason to consider Heathrow the world’s best airport shopping experience.”

CRAIGELLACHIE® 39 Year Old Single Cask Launch Exclusive at World Duty Free, Heathrow Airport

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