Dufry, through its World Duty Free stores in Spain, has strengthened its ties with SOS Children's Villages, an NGO focused on supporting children who have lost or are at risk of losing parental care, as well as their families. Pedro Castro, Division CEO Southern Europe & Africa at Dufry, handed over a check for the 22,904€ raised to Luis Alberto Ramasco Puente, Director of the Image and Resource Collection Area of ​​SOS Children's Villages in Spain and Alina Elena Balasa, Director of the Madrid Day Centres for SOS Children's Villages in Spain.

The donation to SOS Children's Villages was raised thanks to a collaboration between World Duty Free, Turrones Carremi and Perfumes y Diseño (PyD), with one of its Tous fragrances. During the period, for every pack of Carremi Mini Turrones purchased, 1.50€ was donated to the campaign and for every Tous EDP fragrance purchased, 3€ was donated.

This solidarity project in collaboration with SOS Children's Villages was not only promoted by World Duty Free, but also by the Spanish Airport Authority AENA, that publicised the initiative on its website. The campaign commenced with the Christmas season at World Duty Free, to give greater visibility to the project during a key time of the year for the company in terms of travel and commercial activity. The initiative was present in the 36 participating stores throughout the entire holiday period until 7^th January.

Pedro Castro said that for World Duty Free "It is very motivating to know exactly where the money raised will be invested." In this case, the total money raised will go to the “El Tomillar” Day Centre located in Collado Villalba in Madrid. Thanks to this financial contribution, the centre will make improvements to its facilities (installation of an air conditioning system, painting of the interior and exterior of the building and electrical installation in the family room).