Avolta opens new walk-through store in Bulgaria’s Sofia International Airport
Today representatives from Avolta and Sofia Airport’s operator SOF Connect celebrated the official opening of a new walk-through retail store in Bulgaria’s largest international airport. As the latest opening from Avolta’s 2022 contract win, this store sets a new benchmark for travel retail in Eastern European airports.
All travelers in Terminal 2 will pass through the new 1733 m² retail space, which is located directly after the security control area. Beauty takes center stage with 365 m² of floorspace, and a Victoria’s Secret corner – the brand’s exclusive point of sale in Sofia – is integrated within the area. Iconic Fashion brands such as Longchamp, Furla and Guess, offer their latest leather accessories collections. A specially dedicated area of almost 200 m² showcases local products to foster a sense of place for travelers, and a “Taste of Sofia” tasting bar offers travelers the chance to try the best local wines and spirits.
Emil Georgiev, General Manager Bulgaria, Avolta said: “We are immensely proud to unveil this new store to travelers. The opening marks a significant milestone in Avolta’s commitment to contribute to transforming Sofia Airport into a five-star facility, where travelers are more than happy to spend time. We would like to thank SOF Connect for the trust they’ve shown in us, and everyone at Avolta that has been involved in bringing this store to life, from the initial store concept, to the efforts of the local team to make all of this happen.”
Jesus Caballero, Chief Executive Officer of SOF Connect – the operator of Sofia Airport commented: "We are delighted to have this brand new and first of a kind Avolta’s duty-free walk-through store as part of our retail offering and it fits perfectly with our ongoing commitment to provide a five-star shopping experience for our passengers."
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About Sofia International Airport
SOF Connect is the operator of the largest international airport in Bulgaria. The company took over the management of Sofia Airport for a period of 35 years, starting from April 19, 2021. Meridiam is the main shareholder and owns 100% of the capital in SOF Connect. Munich Airport provides expertise and best practices for the transformation of Sofia Airport. The concession project is a long-term plan to modernize the airport and raise its services and facilities to the highest global standards. The goal is to stimulate the economic growth of Bulgaria, attract more tourists and turn the country into a preferred destination.
More about Sofia Airport at: https://sofia-airport.eu/en/
