Travelers will once again be introduced to a tropical and wildlife themed environment, with striking wall graphics and signage capturing their attention from the moment they arrive landside at London Gatwick. And once airside, sitting at the heart of this wonderful world, travellers will discover the World Duty Free store itself, offering an oasis of amazing savings and unbeatable experiences across the core product categories including liquor, beauty, confectionery, and sunglasses. 

As a key part of the campaign, Avolta and Gatwick have partnered with the independent Cornish gin brand Tarquin’s, who’ve created a London Gatwick Limited Edition Wonderful World expression. Inspired by the tropical theme of the campaign, this gin has been distilled with bold botanicals from around the world including some of London Gatwick’s exotic destinations, such as juicy pineapple from Costa Rica, and zesty pomelo from Thailand. Produced in small batches on the wild North Cornish coast, it’s a bright and curious gin that’s been lovingly crafted for all adventurers and explorers!

The Wonderful World theme continues throughout the store, which has been transformed into a natural wonder with sound and visual elements, and this year there’s even more experiential activity to surprise and delight travellers. We have once again introduced actors dressed as life size animals into our store, allowing them to roam free and engage with passengers, to give them a unique wildlife experience. From gorillas, to crocodiles, and baby animals, they all have a place in our Wonderful World! An instore treasure hunt allows everyone to get involved with the campaign, hunting for clues as they come across yet more animals through augmented reality, simply by using their own mobile phones. All of these campaign elements work together to create an engaging, vibrant space that shoppers will want to explore, to experience, and to share digitally.

To further amplify all the in-store activities, stories will appear across social media for the duration of the campaign. Flashes of colour and glimpses of animals amongst the foliage, will be used to reveal the many great offers available throughout the summer period, and entice travellers to explore a Wonderful World in World Duty Free at London Gatwick.

Eve Fifer, Avolta’s Commercial Director in the UK comments, “We’re delighted to be able to bring Wonderful World back to London Gatwick airport this summer – and this year it’s even better! Campaigns such as this show the strength a joint marketing campaign can really have in terms of enhancing the travellers’ journey, and engaging them with memorable and enjoyable experiences, whilst also helping to drive store footfall and dwell time. We’re confident that this year’s inspiring and imaginative campaign will surprise and delight, making travellers happier!” 

Simon Brady, Head of Marketing, London Gatwick said, “We are delighted to welcome the Wonderful World campaign back to the airport this summer. It creates a real buzz around the terminals and helps send our passengers off on their holidays in high spirits. Wonderful World is also a great way to showcase the fantastic array of choice across the retail, food and beverage offer at London Gatwick, as we strive to be the airport for everyone, whatever your journey.”