Avolta partners with Real Madrid to open the Club's airport F&B outlets
Avolta and Real Madrid, globally renowned Spanish football club, make a strategic move with a premium gastronomic and retail concept. The Corner by Real Madrid will be present in the duty-free stores at terminals T1 and T4 of Adolfo Suárez Madrid-Barajas Airport, combining an F&B offer with official Club merchandise. The partnership includes an additional 11 spaces within duty-free stores across Spanish airports, where travelers will also find official Real Madrid merchandise.
Avolta and Real Madrid open the Club's first outlet in an airport, combining F&B and official merchandise. The Corner by Real Madrid is the result of an agreement between the two partners to open Real Madrid F&B outlets in Spanish airports, debuting in terminals T1 and T4 of Adolfo Suárez Madrid-Barajas Airport, hometown of the world-famous football team, with the ambition to roll the concept out globally to airports across the Avolta network. With this move, Avolta – Aena’s principal retail operator – reinforces its strategy to make the journey itself extraordinary, as well as bringing a strong sense of place to the airport environment for the enjoyment of travelers.
Football enthusiasts and fans of Real Madrid will recognise that the bar – the centrepiece of the modern and elegantly crafted 100m2 outlet – is inspired by the silhouette of the newly renovated Santiago Bernabéu stadium. The premium outlet offers guests quality dishes and tapas as well as a wide selection of takeaway products.
Quality and proximity define the bar’s all-day menu, serving local produce representative of traditional Spanish gastronomy. The takeaway menu includes sandwiches of local and international inspiration, as well as a variety of salads to complete the Mediterranean offering, including vegetarian and vegan options.
Adjacent to The Corner by Real Madrid, a selection of the Club’s most sought-after official merchandise will be available to purchase, complemented by a larger assortment in 11 of Avolta’s main duty-free stores across Spain, including the Club's sports products, equipment and gifts.
Ángeles Montesdeoca, CEO of Avolta in Spain: “The Corner by Real Madrid is the spearhead of a unique collaboration between Avolta and the Club. With this concept, Avolta gives wings to our strategy of combining retail with a very high-quality restaurant offer for travelers in duty-free stores, creating spaces with strong local feeling and surprising our guests.”