Avolta launches Rihanna’s Fenty Beauty in the superstar’s hometown of Barbados
Avolta is delighted to announce that it’s bringing Rihanna’s game-changing beauty brands, Fenty Beauty, Fenty Skin and Fenty Eau De Parfum to Bridgetown, Barbados! Launching today, Avolta is opening two Fenty doors, one at our main store on Broad Street and the other at Sunset Mall on the west coast of the island, where customers can shop the award-winning shade range, universal skincare products and unique fragrance created by the celebrated singer, businesswoman and actress.
The openings represent the arrival of the very first Fenty stores in Barbados, Rihanna’s much loved home country where she is a national hero, and she has been closely involved in all stages of the planning of this exciting launch.
Speaking on behalf of Avolta, Enrique Urioste, President & CEO for Latam & the Caribbean said, “Our launch of this amazing brand in its founder’s hometown of Barbados, is a truly momentous occasion! The team has done some incredible work to make this happen, and I want to take this opportunity to thank them for their commitment to get this over the line. This is a great example of the creative relationships we are forging across the Latam region. With a customer centric focus at the heart of everything we do at Avolta, we strive to surprise and delight our customers, and ‘make travelers happier’ by offering them truly memorable experiences and the latest and most exciting products. Being able to offer the Fenty Beauty brand to our customers most definitely ticks all those boxes!”
Vijay Talwar, Chief Commercial & Digital Director at Avolta continues, “With the brand’s debut back in 2017, Rihanna set a new standard of inclusive beauty, with her range of exceptional products suited to all ethnicities and cultures. It’s this inclusive and authentic approach to beauty that has really resonated with customers’ own values of diversity, authenticity, and environmental sustainability – and particularly with Gen Zers and other younger travelers. This vision of inclusivity is also very much aligned with Avolta’s own commitment to fostering an inclusive culture, by promoting diversity and equity across all levels of our organization. These will be Avolta’s first Fenty stores worldwide, and we are extremely proud and honored to play our part in bringing such a high-profile brand as this to our portfolio.”
Guillaume Bona, Vice President of Sales of Essence Corp, said, “We are happy to work in partnership with Avolta to bring Rihanna’s visionary beauty brands to Barbados”.
Adel Azibi, Division Director of Essence Corp, added, “As representatives of this vibrant region, we are proud to see the Caribbean, often overlooked, finally put on the global map, receiving the recognition it so rightfully deserves.” Essence Corp is the official distributor for Fenty Beauty in the Caribbean region.
On November 6th, two beauty talks and Master Artistry Classes will take place in Barbados’ beautiful Crane Hotel, hosted by none other than Rihanna's personal makeup artist and Global Makeup Artist for Fenty Beauty, Priscilla Ono! Customers will be able to purchase tickets for the inspirational sessions, each of which will welcome 150 guests.
As part of the build up to the new store openings, Fenty Beauty and Avolta’s Bridgetown Duty Free team have been hosting an exciting beauty raffle on @bridgetown_dutyfree, offering customers the chance to attend an exclusive VIP launch event in Barbados.
To quote Rihanna, “Barbados here we come!”
