Avolta launches Next Drip, the innovative lab dedicated to the world of coffee
Avolta, through its subsidiary Autogrill, leading provider of food & beverage services for travelers, launches Next Drip, the innovative lab dedicated to the world of coffee. The new space, located at Avolta’s Italian headquarters in Rozzano, was created to promote the knowledge and culture of coffee and to be a reference point for operators and lovers of one of the world's most popular and well-known beverages, thanks to a careful study of trends in the sector and an approach based on continuous experimentation.
“With Next Drip we want to enhance one of the most symbolic beverages of the Autogrill motorway stop for the traveler, coffee”, commented Luca D'Alba, General Manager Italy F&B Avolta. “We want to create a place for innovation and experimentation, to identify trends and create new taste experiences for consumers, which go beyond the traditional espresso. It is a further strengthening of our skills in the world of coffee, in which we continue to update and invest through various initiatives and collaborations with key partners in the sector”.
Next Drip was created with the aim of identifying new solutions that let consumers experience a true sensory journey, in a space totally dedicated to innovation, defining new trends and creating unique products, not only in terms of menu offerings, but also in terms of production techniques and the overall customer experience. Next Drip is a place of collaboration and creativity that through a dynamic and practical approach to coffee, is set to redefine tastes and traditional consumption styles.
The concept confirms and renews the company's commitment to the coffee sector, where it continues to develop significant activities and partnerships. These include, for example, the Culinary Council, an international gastronomic innovation programme established by Avolta's research and development department and MAGENTAbureau, that brings together a large network of speakers from different sectors, including chefs, pastry chefs, bartenders, pizza makers, coffee experts and many others several times a year, with the aim of identifying emerging trends for the implementation of the F&B offer.
In 2024, coffee was one of the central themes of the Culinary Council, with a dedicated session in May at Avolta’s Factory Food Designers event to explore how coffee consumption has changed over the past decades, how consumption habits have developed and how leading brands have addressed these changes. The latest meeting of the Culinary Council was held on 19 November at the Avolta headquarters in Rozzano, to further explore new trends in the industry and bring real innovation to the world of food & beverage.
