Dufry is delighted to have been awarded the top retailer award 'Sunglasses Retailer of the Year (over USD2bn)' at the 8th edition of the Sunglasses Awards, held during the Sunglasses Workshop which itself today celebrated its 10th anniversary during the TFWA World Exhibition in Cannes, France.

The organisers declared that "this award will go to the retailer which demonstrates the very highest standards across all fields, including store environment, product variety and curation, staff training and motivation, customer facing communications and promotions, commercial performance and most of all, consistency of all these across its retail estate."

"A clear strategy, delivery and results are vital to be crowned the best Sunglasses Retailer 2018."

The Sunglasses Awards reward excellence in sunglasses retail, shining the spotlight on the most progressive travel retailers in one of the channel’s consistently fastest-growing categories and are co-sponsored and judged by leading sunglasses suppliers De Rigo, Essilor, Kering Eyewear, Luxottica, Marchon, Marcolin, Maui Jim and Safilo.