Avolta grows presence in Switzerland as part of its 30-year concession partnership with Tamoil SA for Herrlisberg Nord service area
Avolta has celebrated the official opening of the new Herrlisberg Nord service area under the Autogrill brand, and the commencement of operations at its GranBar, SPAR express and Holy Cow stores. Located on the A3 Highway, one of Switzerland’s most important motorways connecting Sargans and Basel, this new site represents a significant contract for Avolta, granting access to 60,000 vehicles daily. As part of the 30-year partnership announced in July 2022* with Swiss Oil Company Tamoil SA, Avolta has developed a one-stop catering, convenience and refueling concept, distinguished by its contemporary design and focus on locally-sourced ingredients.
Motorists travelling on this Swiss motorway can now stop for an authentic cup of coffee, made with Italy’s renowned Kimbo Coffee, at GranBar. More than a bar, GranBar is designed with the charm of a modern Italian bakery, offering everything from fresh croissants, cakes and pastries to sandwiches and pizzas, all full of genuine flavor. Panini are prepared fresh multiple times a day, using ingredients sourced from local suppliers. Local burger hero Holy Cow! offers Swiss-made burgers and fresh, gourmet meals served quickly, with no compromise on taste. Avolta has also introduced a 24/7 SPAR express, allowing motorists to purchase water, a wide range of fresh food, or other essentials they may need while on the road, at any time of the day or night.
Walter Seib, CEO Northern, Central and Eastern Europe, Avolta said: "Switzerland is a key market for Avolta, with operations spanning travel retail, F&B and convenience. We are honored to have been chosen as a partner by Tamoil SA for this long-term contract for the Herrlisberg Nord service area. We’re committed to making the journey as rewarding as the destination. Easily identified by its shining red A, the Autogrill sign is a beacon of comfort for motorists, promising gourmet food and authentic coffee at a level of quality not typically expected at a rest area. While market trends in F&B will evolve over the course of the 30-year concession, Avolta’s ability to adapt its commercial offer ensures we will meet the changing preferences of travelers over time."
“Herrlisberg Nord will not only be the largest service station in German-speaking Switzerland for Tamoil but will also implement innovative sustainability measures. With 580 solar panels covering an area of 1832 m2, a significant portion of the electricity needed to power the service area will be generated on-site” said Hans Boesch, Manager of Tamoil’s Retail Network. He also expressed enthusiasm about partnering with Avolta, a “highly experienced partner who is not afraid to introduce new concepts to create interesting offers to meet customer needs.”
The modern architecture of the newly constructed service area, and extensive use of glass and wood creates a warm light-filled atmosphere for guests. Designed with a focus on sustainability, the service area has been built with a photovoltaic system, heat pumps, and space for up to 23 electric charging stations, to further support sustainable travel and cater to the growing number of electric vehicles.
*https://www.autogrill.com/sites/default/files/tamoil_autogrill_herrlisbergnord_en_eu_final.pdf
ABOUT TAMOIL SA
Tamoil SA is a Swiss limited company and part of the OILINVEST group. Its commercial activities focus on the sale and distribution of petroleum products in Switzerland through its wholesale division as well as a network of approximately 240 TAMOIL service stations.
ABOUT SPAR GROUP
The SPAR Group Switzerland, based in Gossau, St. Gallen, acquired the SPAR license from SPAR International for the entirety of Switzerland in 1989. Since April 2016, SPAR Group Switzerland has been a subsidiary of the South African SPAR Group Ltd. SPAR Group Switzerland includes 260 SPAR neighbourhood stores, SPAR Express convenience stores, SPAR mini, as well as 11 TopCC Cash & Carry wholesale stores. A quarter of the SPAR neighbourhood stores are company-owned branches; the other three quarters are run by independent retailers under a franchising system. SPAR also supplies maxi/// retailers, detail retailers and other customers. The SPAR Group employs over 2,200 people (when calculated as full-time positions) – including 200 apprentices. SPAR relies on neighbourhood food stores with friendly, competent employees. The stores offer a diverse range with a large selection of fresh, local and organic products at attractive prices.