World Duty Free wins ‘Best Marketing Activity’ in Annual Sunglasses Awards at TFWA World Exhibition in Cannes
World Duty Free, a Dufry company, is delighted to have won ‘Best Marketing Activity for Sunglasses’ for its contentainment activity
London, 10th October 2017. – World Duty Free, a Dufry company, is delighted to have won ‘Best Marketing Activity for Sunglasses’ for its contentainment activity implemented in April, May and June 2017 at London Heathrow Terminal 5, London Gatwick South Terminal and London Stansted. The winners of the seventh annual Sunglasses Awards, designed to recognize and reward the best initiatives in the sunglasses category, were announced last week in Cannes at the TFWA World Exhibition.
The contentainment campaigns in London Stansted and London Heathrow involved the execution of the first cross category promotion supporting both CK sunglasses and fragrance. Screen based competitions and extensive product sampling created a compelling and engaging ‘House of Calvin Klein’ experience for World Duty Free customers. Additional contentainment activity was implemented in London Gatwick South and once again, in London Heathrow Terminal 5, in support of Gucci eyewear. The promotional activity generated significant customer engagement and sales for the category, whilst the cross category event stimulated considerable brand immersion.
The judging panel recognised the clear, smart and effective marketing initiatives developed by the travel retailer, which also displayed elements of uniqueness and originality. Furthermore, World Duty Free was able to demonstrate that it had achieved its intended goals and targets, in terms of levels of customer engagement and sales uplift.
Commenting on the award win, Moyra Race, Global Head for Watches, Jewellery and Sunglasses at Dufry said, “Our contentainment technology enabled us to create a real sense of excitement and theatre in our stores and deliver an engaging and compelling customer experience. We are constantly striving to develop the category and maximise the potential and to do it through increased customer engagement and to be able to work cross category is an exciting platform. We will be planning further exciting projects for next year”.
The image from the Award Presentation shows (from left to right): Moyra Race, Global Head Watches, Jewellery and Sunglasses - Dufry, Luca Molin, Global Category Management Brand Manager UK and Spain – Dufry, Silvia Morris, Global Category Management Manager Sunglasses – Dufry and Erwan Le Guennec, Int’l Travel Retail Director – Marchon Eyewear Inc
