Avolta’s network of over 5,100 shops and outlets across 73 countries caters to both domestic and international travelers with dedicated duty-paid and duty-free retail formats as well as a variety of F&B concepts offering a wide array of local and global culinary preferences and cultural eating habits. 

With this geographically diverse footprint and as the only truly global travel experience player, Avolta offers its brand partners and suppliers a potential of 2.3 billion personal customer contacts through which they can drive sales and increase brand value.

Resilience of travel retail and F&B channel confirmed 

Suppliers benefit from the customers’ confirmed propensity to travel. Ongoing growth in passenger numbers and higher spending versus pre-pandemic levels in the majority of locations emphasize the attractiveness of this channel and its unique access to a captive and affluent customer community and an attractive access to several customer engagement touchpoints. In 2023, sales have continued to increase at high growth rates and the split by categories within the business lines has further normalized towards historical level. 

Key roles for experiences, healthy and well-being products 

Market research, through online surveys amongst our customers and on social media, conducted on a regular basis in 2023 confirmed the ongoing importance of experiences as well as premium offers and sustainable well-being products supporting a healthier lifestyle. Novelties, travel exclusives and unique promotions continue to form very attractive propositions – both in travel retail and F&B. 

Close collaboration with global and local suppliers. 

To this purpose, Avolta collaborates closely with its global brand partners and food and beverage vendors. The company also partners with a wide array of local suppliers to source fresh food items as well as traditional local retail products transmitting the essential sense of place. 

Avolta supports the collaboration with suppliers through strategic initiatives, marketing campaigns, global promotions or product launch opportunities. Equally important is the ongoing evolution of the commercial areas with new, attractive and hybrid design concepts for both shopping and dining formats. Special focus is given to an increased flexibility in shop layouts and assortment renewals, along with an emphasis on sustainability aspects when it comes to new shop developments or refurbishments.

Attractive access to customer engagement touchpoints 

Avolta operates a variety of on-site and online customer engagement touchpoints, which brand partners can leverage to present their product offering to travelers globally or at defined locations. 

Suppliers leverage markting channels. 

To secure a cohesive and seamless customer communication that delivers an impactful experience, brand partners are offered a complete advertising package, called «Emotion+», which includes all proprietary customer engagement channels of Avolta. Emotion+ includes on-site activities such as double placements, brand ambassadors, digital signage presence as well as the pre-order and loyalty program channels and social media. In 2023, 217 of these packages have been sold to suppliers, now reaching a total of 355 since inception, with over 125 brands participating and generating a customer exposure of 840 million travelers. 

Suppliers benefit from 2.3 billion potential customer contacts to drive sales and brand awareness.

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