Avolta’s network of over 5,100 shops and outlets across 70 countries caters to both domestic and international travelers, with dedicated duty-free and duty-paid retail formats as well as a variety of F&B concepts offering a wide array of local and global culinary preferences to address diverse cultural eating habits. All these formats can also be combined to form hybrid concepts thereby enhancing the travel experience.
With this geographically diverse footprint and as the only truly global travel experience player, Avolta offers its brand partners and suppliers a potential of 2.5 billion personal customer contacts through which they can drive sales and increase brand value.
Ongoing resilience of travel retail and F&B channel
Suppliers benefit from the customers’ confirmed propensity to travel. Ongoing growth in passenger numbers and higher spending versus pre-pandemic levels in the majority of locations emphasize the attractiveness of this channel, its unique access to a captive and affluent customer community and the variety of customer engagement touchpoints. In 2024, sales continued to increase at high growth rates and the split by categories within the business lines has further normalized towards historical levels.
Key roles for experiences as well as healthy and well-being products
Market research conducted regularly in 2024, through online surveys among our customers and on social media, confirmed the ongoing importance of experiences, premium offers and sustainable well-being products that support a healthier lifestyle. Novelties, travel exclusives and unique promotions remain highly attractive propositions in both travel retail and F&B.
To this purpose, Avolta collaborates closely with its global brand partners and F&B vendors. We also partner with a wide array of local suppliers to source fresh food items as well as traditional local retail products that foster an authentic sense of place. Avolta supports suppliers through strategic initiatives, marketing campaigns, global promotions or product launch opportunities.
Equally important is the ongoing evolution of the commercial areas with new, attractive and hybrid design concepts for both shopping and dining formats.
Close collaboration with global and local suppliers.
Special focus is given to increased flexibility in shop layouts and assortment renewals, along with an emphasis on sustainable design for new shop developments or refurbishments.
Global access to attractive customer engagement touchpoints
Avolta operates a variety of on-site and online customer engagement touchpoints, including activations or online features which brand partners can leverage to present their product offering to travelers globally or at defined locations.
Suppliers leverage marketing channels.
Brand partners are offered a complete advertising package called “Emotion+” which leverages all of Avolta’s proprietary customer engagement channels, to ensure cohesive and seamless customer communication that delivers an impactful experience. Emotion+ includes on-site activities such as double placements, brand ambassadors, digital signage presence as well as Avolta’s pre-order and Club Avolta channels and social media.
